#Viewing keywords in screensteps tv

Now she’s looking for the best place to buy it. That same person is now in the consideration stage.Īt the end of the buyer journey (bottom of the funnel), the searcher is getting very specific indeed. In the middle of the funnel or buyer journey, that same person will be typing search terms that show they are thinking of buying: This person is still in the awareness stage.

#Viewing keywords in screensteps tv

Let’s take someone who wants to buy a TV (this example is courtesy of SearchEngineLand).Īt the top of the buyer journey, a TV buyer is still typing in very general search terms, such as: Decision – deciding on which the options to go for.Consideration – considering the options in more detail.Awareness – becoming aware of what the options are.That process usually consists of three stages: The point is: no one buys something straight away.Įveryone, including you, has a process they go through before buying anything. Some people call it the buyer journey, others call it the sales funnel. And bring you visitors who want exactly what you’re offering… I said in the introduction that keyword modifiers can help you rank on Page #1 of Google. Geo specific keyword modifiers are words that specify a location: Niche related keyword modifiers are words such as: General keyword modifiers are words such as: Keyword modifiers, also known as ‘thematic modifiers’, can be: Best-selling battery packs for iPhones in 2018.Best sushi restaurants in Sydney within walking distance of Darling Harbour.In the following examples, the modifier is marked in bold:

The modifiers change an aspect of the keyword but not its meaning. Keyword modifiers usually come at the beginning and the end of the keyword: Keyword modifiers are adjectives, adverbs, shopping terms and any other kind of word that will bring the searcher more specific results. So instead of typing in ‘cameras’, a searcher on Google might type in ‘best DSLR cameras under $1000’. In the long tail keyword ‘Best SEO Tips for Fashion Bloggers’ the keyword modifiers are:Īnother way of putting it is: keyword modifiers are extra words that people add to their main search query in order to get more relevant results. In the long tail keyword ‘UV blocking sunglasses for men’, the keyword modifiers are: Let’s say your main keyword is ‘sunglasses’. Keyword modifiers are words that you add to your main keyword to produce a more specific longtail keyword.